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Our story · Since 2015
YoloFoods makes healthy eating simple, convenient, and genuinely delicious, with food you already love.
Chapter 01 — The question
The food was the problem.
The food was the answer.
The diet that works is the one you can actually stay on. And no one stays on broccoli and chicken breast forever.
Every healthy-eating brand in Malaysia was selling the same thing in 2015 — variations of chicken breast and salad, served by people who had clearly never eaten at a hawker.
We grew up on Rendang and Hainanese Chicken Rice. We knew that telling Malaysians to "eat clean" by giving up the food they actually loved was never going to work. Not for a week, not for a month, certainly not for the years it takes to change a body.
So we asked a different question. Not "what should they eat instead?" — but "what would it take to make the food they already love good for them?"
CHAPTER 02 — THE ANSWER
Ten Years. Same Belief.
Every healthy-eating brand in Malaysia was selling the same thing in 2015 — variations of chicken breast and salad, served by people who had clearly never eaten at a hawker.
We grew up on Rendang and Hainanese Chicken Rice. We knew that telling Malaysians to "eat clean" by giving up the food they actually loved was never going to work. Not for a week, not for a month, certainly not for the years it takes to change a body.
So we asked a dierent question. Not "what should they eat instead?" but "what would it take to make the food they already love good for them?"
HOW IT WORKS
Built on Science.
Made To Taste Amazing.
01 — Designed
Calibrated, not guessed.
Every meal calibrated to a specific macro target — by our in-house nutritionist, not an algorithm.
02 — Cooked
From our kitchen.
By our chefs, with ingredients you'd recognise from a hawker stall. No protein isolates. No fillers.
03 — Frozen
Within three hours.
Flash-frozen at peak nutrition. 92%+ nutrient retention. Zero preservatives.
04 — Delivered
Weekly to your door.
One delivery per week. Ready in three minutes. Stack your freezer, forget meal-prep.
OUR STORY
Ten years, two countries, and one belief that never moved — that the food Singaporeans love can be the food that's good for them.
2015
We started in Singapore as a quick-service restaurant called YOLO, built to help people eat healthier without compromising on taste.
2018
Opened our second restaurant at Star Vista and launched YoloLab, a 3,000 sqft central kitchen built to scale operations beyond the storefront.
2020
At the height of expansion we ran four locations across Singapore with partners like Virgin Active and Fitness First, and plans to scale into PH, Vietnam and MY. Then COVID forced us to rethink the whole business.
2021
COVID shut our stores; we stayed resilient, raised $1.7M and pivoted online with the Yolo Meal Plan and ready-to-eat line, reaching 250 meal plans delivered per day. Landed our first major retail listing.
2022
Opened our second market and second central kitchen in Kuala Lumpur. Upgraded our web infrastructure to Magento 2.3 and expanded retail into Cold Storage.
2023/2024
Expanded our frozen line and established OEM partnerships to grow production capacity, including a partnership with SATS.
2024
An exclusive partnership with Fitness First, and a deliberate shift to a light opex and capex model, built around OEM and 3PL partners rather than owned infrastructure.
2025
Moved manufacturing to Thailand and rebuilt our whole operation structure. Secured key wholesale partnerships.
2026
Launch in Hong Kong market across online and offline channels, while driving aggressive growth and dominance in our core SG and MY markets.
The people
Built by a small team. Powered by a kitchen.
Founder · CEO
Alexis Bauduin
Founded YoloFoods in 2015. Eats the menu daily.
Started this because he couldn't find a brand selling the food he actually wanted to eat — calibrated, convenient, and built on the food he grew up loving.
Group Executive Chef
Ken Deng
Six years at YoloFoods. Trained across three SEA kitchens.
Owns every recipe on the menu. The standard between "good enough" and "what we ship" is set by him.
Operations Director
Jaymes Chua
Runs distribution across Singapore, Malaysia, and soon Hong Kong.
The reason a 50,000-customer business runs on a team this small — on time, frozen, in the right bag.
50k+
Calibrated Meals
Every meal calibrated to a specific macro target — by our in-house nutritionist, not an algorithm.
60+
Dishes
Made from real ingredients with no artificial colouring or preservatives.
92%+
Nutrient Retention
Flash-frozen within 3 hours of cooking to lock in vitamins and taste.
3 MIN
Ready In
Real food, real fast. Ready whenever you are. No prep. No cook.
1 DELIVERY
Per Week
Free delivery in Singapore. On time, straight to your doorstep.
We're here to prove that healthy eating doesn't have to be a compromise.
Real food, Real Ingredients.
No isolates. No fillers. Just food you'd recognise from your favourite hawker stall.
Made for real life.
Nutrition that fits your goals, delivered weekly to your door, ready in minutes.
A team that cares.
We eat our food. We believe in our mission. We build and cook for you.
YoloFoods.
Eat better. Live better.
